{"id":51461,"date":"2026-02-09T08:49:57","date_gmt":"2026-02-09T07:49:57","guid":{"rendered":"https:\/\/haut-lac.ch\/une-experte-marketing-de-nestle-anime-un-atelier-pendant-le-cours-de-gestion-dentreprises\/"},"modified":"2026-05-05T14:25:23","modified_gmt":"2026-05-05T12:25:23","slug":"une-experte-marketing-de-nestle-anime-un-atelier-pendant-le-cours-de-gestion-dentreprises","status":"publish","type":"post","link":"https:\/\/haut-lac.ch\/fr\/une-experte-marketing-de-nestle-anime-un-atelier-pendant-le-cours-de-gestion-dentreprises\/","title":{"rendered":"Atelier Gestion d&rsquo;Entreprise men\u00e9 par une experte marketing de Nestl\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les \u00e9l\u00e8ves de DP2 \u00e9tudiant la gestion d&rsquo;entreprise viennent de vivre ce que les manuels scolaires ne peuvent pas vraiment offrir : plonger dans le quotidien d&rsquo;une professionnelle au sommet du marketing mondial<\/p>\n\n<p class=\"wp-block-paragraph\">Jo Lacida, parent d&rsquo;\u00e9l\u00e8ve \u00e0 Haut-Lac et Global Marketing Manager chez Nestl\u00e9, leur a fait d\u00e9couvrir le processus marketing \u00e0 partir d&rsquo;un produit alimentaire r\u00e9el. La mission : analyser comment adapter une strat\u00e9gie marketing selon la cible. <\/p>\n\n<p class=\"wp-block-paragraph\">Au programme, les m\u00eames enjeux que ceux de Jo Lacida au quotidien : identifier les march\u00e9s cibles, d\u00e9crypter les comportements des consommateurs, ajuster les messages selon les publics.<\/p>\n\n<p class=\"wp-block-paragraph\">L&rsquo;atelier s&rsquo;est inscrit directement dans leur programme de l&rsquo;IBDP. En cours, les \u00e9l\u00e8ves d\u00e9couvrent les mod\u00e8les th\u00e9oriques. Pendant cet atelier, ils ont vu concr\u00e8tement comment tout cela fonctionne sur le terrain, avec de vrais produits et de vrais march\u00e9s.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pour ceux qui envisagent le marketing ou des domaines proches \u00e0 l&rsquo;universit\u00e9, la session a permis de mieux comprendre la r\u00e9alit\u00e9 du m\u00e9tier. La dimension strat\u00e9gique, l&rsquo;analyse de donn\u00e9es, l&rsquo;\u00e9quilibre \u00e0 trouver entre cr\u00e9ativit\u00e9 et contraintes commerciales. <\/p>\n\n<p class=\"wp-block-paragraph\">Un grand merci \u00e0 Jo Lacida d&rsquo;avoir partag\u00e9 son expertise et sa connaissance du secteur. Ces moments o\u00f9 la th\u00e9orie rencontre la pratique permettent aux \u00e9l\u00e8ves de mieux saisir les concepts abstraits et d&rsquo;imaginer concr\u00e8tement o\u00f9 leurs \u00e9tudes peuvent les mener. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jo Lacida, Global Marketing Manager chez Nestl\u00e9 et parent d&rsquo;\u00e9l\u00e8ve \u00e0 Haut-Lac, a propos\u00e9 aux \u00e9l\u00e8ves de DP2 \u00e9tudiant la gestion d&rsquo;entreprise un atelier pratique bas\u00e9 sur de v\u00e9ritables d\u00e9fis marketing.<\/p>\n","protected":false},"author":11,"featured_media":51460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[571],"tags":[396,487,590,387],"class_list":["post-51461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-ecole-internationale","tag-etudes-commerciales","tag-lapprentissage-en-situation-reelle","tag-pdci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atelier IB Gestion d&#039;Entreprise avec une experte Nestl\u00e9<\/title>\n<meta name=\"description\" content=\"Les \u00e9l\u00e8ves de l&#039;IBDP ont explor\u00e9 de vrais d\u00e9fis marketing avec une experte Nestl\u00e9 et vu leur programme IB appliqu\u00e9 sur le terrain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haut-lac.ch\/fr\/une-experte-marketing-de-nestle-anime-un-atelier-pendant-le-cours-de-gestion-dentreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atelier IB Gestion d&#039;Entreprise avec une experte Nestl\u00e9\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9l\u00e8ves de l&#039;IBDP ont explor\u00e9 de vrais d\u00e9fis marketing avec une experte Nestl\u00e9 et vu leur programme IB appliqu\u00e9 sur le terrain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haut-lac.ch\/fr\/une-experte-marketing-de-nestle-anime-un-atelier-pendant-le-cours-de-gestion-dentreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Haut Lac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hautlac\/\" \/>\n<meta property=\"article:published_time\" 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